书名: 国际营销错误案例 : 公司原本不应犯的错误

ISBN: 7-5058-3396-0

作 者: (美) 迈克尔·D·怀特著= International marketing blunders : marketing mistakes made by companies that should have known better

出版社: 经济科学出版社

出版日期: 2003